Which Direction is Autodesk Headed?

Just a question sort of….”Which direction is Autodesk headed?” What I really mean is “What is the best way to work or use Autodesk products?” I’m sure this discussion has come up before and maybe I just missed it. The big thing lately has been to use BIM related products…I think. Maybe I I’m wrong, I don’t know and that is why I’m asking. I know with AutoCAD things have changed quite a bit and again, “What is the best way to use AutoCAD”?  

With reading some of the questions posted on LinkedIn, or going through other bloggers post and Autodesk discussion Groups, BIM seems to best way to go however, you get the sense that AutoCAD is not going away anytime soon. Since we will all have to use AutoCAD at some point in our careers do you invest time in really learning the program or do you learn enough just to get by? It seems as if Autodesk has made the program a little easier to use, especially if you are a “Newbie” but what about the rest of us that have been using AutoCAD for over a decade?

In some ways the program has become more cumbersome to use. Yes there are a lot of nice features to use however, for us older users it seems as if even the simplest commands have changed. By the way before anyone makes any assumptions or jumps to conclusions:

"I am not out to bash any of the Autodesk Products”,

I am however looking for some clarity.

Since I use AutoCAD to make simple diagrams I am now torn between upgrading my skills just to use the “newer, or replacement commands” verses the “old school pull-downs and command alias” which still work quite well if you load the proper lisp routine.

Again, with BIM becoming more and more a significant way to work, is it even worth the time and effort to upgrade our skills? Once I get a Revit file converted to AutoCAD for a customer to use, do we really have to do anything with the file?  That is why I’ve ask this simple and yet complex question of which direction is Autodesk headed?